Identifying Organic Food

Organic food comprises mainly of fresh vegetables. Consumers who are interested in organic food would look for chemical-free, fresh or minimally processed food. Initially, personal definitions of what constituted “organic” were developed through firsthand experience where individual consumers monitored farming activities with or without certification.
When consumer demands for organic food start to increase, high volume sales production through mass outlets including supermarkets, is rapidly replacing the direct farmer connection. For consumers visiting the supermarkets, food production is not easily observable, and as a result, products labeled “certified organic” is relied upon. A “certified organic” label is usually the only way for consumers to know that a processed product is “organic”.

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