Identifying Organic Food
Organic food comprises mainly of fresh
vegetables. Consumers who are interested in organic food
would look for chemical-free, fresh or minimally processed
food. Initially, personal definitions of what constituted
“organic” were developed through firsthand experience
where individual consumers monitored farming activities
with or without certification.
When consumer demands for organic food start to increase, high
volume sales production through mass outlets including
supermarkets, is rapidly replacing the direct farmer
connection. For consumers visiting the supermarkets, food
production is not easily observable, and as a result, products
labeled “certified organic” is relied upon. A “certified
organic” label is usually the only way for consumers to know
that a processed product is “organic”.